(NewsUSA)
- For many small and mid-sized businesses, declining local rankings are blamed on competition, algorithm updates, or insufficient ad spend. But according to digital strategists at iLocal, the real issue is often far less dramatic — and far more fixable.
It’s website structure.
While business owners focus on keywords and backlinks, search engines have evolved to prioritize something more foundational: how a website is built, organized, and internally connected.
